Hot Bambú Lump Charcoal
As founders of Maya Bamboo LLC, Carbon Bamboo L3C’s former name and structure, we conceived of, branded, and brought to market Hot Bambú lump charcoal; a high performance grilling charcoal sustainably produced from bamboo.
We were approached by Whole Foods to do a test market season with our product, as an exclusive, at one of their markets in Wexford, PA.
We sold 600 bags of charcoal in one season with little marketing support, which supplied us the market statistics we needed for support of our sustainable alternative grilling product. This helped us understand consumer readiness.