The market for the products closely reflects the consumer segment quantified by LOHAS – Lifestyles of Health and Sustainability, representing $300 billion in the U.S alone. Our test market data from Whole Foods supports consumer knowledge and readiness for a high performance alternative-grilling product sourced from a sustainable biomass, specifically bamboo. The lump charcoal market in the U.S is growing and lump charcoal is made form tree sources. Bamboo is a game changer, it can be managed, while reducing strain on forest resources and sequesters more carbon than traditional timber resources, necessary to follow REDD+ protocols.

more on REDD+

It is important to note that future constraints on wood sources because of United Nations Protocol’s like REDD (Reducing Emissions from Deforestation and Degradation in Developing Countries) has strong financial backing because of the perceived money to be made in carbon offset schemes. This is expected to create limitations and tariffs on wood based product imports from developing countries. Bamboo is not a wood product; it is a grass and therefore will not be affected by these changes.